PEOPLE Insight Partners 메인 네비게이션
채용정보
| 포지션명 | [외국계 소비재 기업] CRM & Trade Marketing Specialist (대리급) | ||
|---|---|---|---|
| 회사명 | 외국계 소비재 기업 | 진행상태 | 진행중 |
| 업종 | 소비재 / 유통 / 생활용품 | 직무 | 마케팅 / 광고 / 홍보 / 브랜딩 |
| [Job Description] 1. Marcomm Strategy Planning and Execution - Support marcomm manager in creating the localization of global marketing, market objectives and priorities into the seasonal MarComm calendar/plan for all consumer touchpoints. - Drive key deliverables that create distinction and enhance the brand’s reputation in partnership with the cross-functional teams. - Create unique experiences and build new storytelling contents that help OOOO reach new consumers, expanding brand awareness. - Leverage expertise to influence strategic messaging, positioning, brand building and issues management of OOOO. 2. CRM - In charge of CRM marketing including closely cooperate with cross-functional teams and CRM agency - Develop various plans to recruit new members and to retain current members continuously - Review and refine OOOO Exclusive Club membership benefits based on the feedback of customers - Create various campaigns to increase member’s lifetime value and comprehend customer’s profiles, insights and their unmet needs - Manage customer’s data and create/share regular reports (weekly, monthly, quarterly and yearly) for OOOO team and each store to supports POS level sales. 3. Trade Marketing - Create promo plans and deliver materials on time to the stores to maximize all brand plans & development. - Activate local ideas when appropriate to drive more consumer facing. - Ensure correct use and positioning of in-store communication tools and work closely with VM team to define the trade marketing strategy execution. 4. Internal Communications - Ensure that the team provides actionable recommendations and calls for action based on Marcomm. plans. - Oversee that gathered insights are translated into engaging, actionable and easy to digest insights presentations. [Requirement] 1. Bachelor degree or above 2. Over 4 years of professional experience in multi-national business environment 3. Knowledgeable in Marketing / Product Development 4. Proficient in MS Office (Word, Excel, and PowerPoint) 5. Fluent in English both verbally and written [Preferred] 1. High-end luxury or Premium brand experience in retail industry 2. Excellent Communication with stakeholders and presentation skills |
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