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포지션명 [외국계 소비재 기업] CRM & Trade Marketing Specialist (대리급)
회사명 외국계 소비재 기업 진행상태 진행중
업종 소비재 / 유통 / 생활용품 직무 마케팅 / 광고 / 홍보 / 브랜딩
[Job Description]

1. Marcomm Strategy Planning and Execution

- Support marcomm manager in creating the localization of global marketing, market objectives and priorities into the seasonal MarComm calendar/plan for all consumer touchpoints.
- Drive key deliverables that create distinction and enhance the brand’s reputation in partnership with the cross-functional teams.
- Create unique experiences and build new storytelling contents that help OOOO reach new consumers, expanding brand awareness.
- Leverage expertise to influence strategic messaging, positioning, brand building and issues management of OOOO.

2. CRM

- In charge of CRM marketing including closely cooperate with cross-functional teams and CRM agency
- Develop various plans to recruit new members and to retain current members continuously
- Review and refine OOOO Exclusive Club membership benefits based on the feedback of customers
- Create various campaigns to increase member’s lifetime value and comprehend customer’s profiles,
insights and their unmet needs
- Manage customer’s data and create/share regular reports (weekly, monthly, quarterly and yearly) for OOOO team and each store to supports POS level sales.

3. Trade Marketing

- Create promo plans and deliver materials on time to the stores to maximize all brand plans & development.
- Activate local ideas when appropriate to drive more consumer facing.
- Ensure correct use and positioning of in-store communication tools and work closely with VM team to define the trade marketing strategy execution.

4. Internal Communications
- Ensure that the team provides actionable recommendations and calls for action based on Marcomm. plans.
- Oversee that gathered insights are translated into engaging, actionable and easy to digest insights presentations.

[Requirement]

1. Bachelor degree or above
2. Over 4 years of professional experience in multi-national business environment
3. Knowledgeable in Marketing / Product Development
4. Proficient in MS Office (Word, Excel, and PowerPoint)
5. Fluent in English both verbally and written

[Preferred]

1. High-end luxury or Premium brand experience in retail industry
2. Excellent Communication with stakeholders and presentation skills


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